Remember the post about Microvision's SHOWWX Laser Pico Projector?
The laser-pico-projector seems to be finally ready to capture the market:

Critical Milestone Reached on the Company's Technology Roadmap to Support High Volume Product Requirements.

Microvision, Inc. (NASDAQ: MVIS), a leader in innovative ultra-miniature projection display technology, today announced it has successfully integrated the first "direct green" laser samples from two leading manufacturers into pico projector benchtop prototypes. This achievement represents an important first step toward the commercialization of PicoP(R) display engines using direct green lasers. The PicoP display engine utilizing a direct green laser is expected to offer significant commercial advantages in price, size, power, and performance.

"We are very pleased with the performance of these early direct green laser prototypes," commented Sid Madhavan, Microvision vice president, R&D and Applications. "These encouraging results give us confidence that direct green laser diodes will be capable of meeting the performance requirements for integration into our PicoP display platform."

If you want to know how the laser-engine works, click here.


Microvision, SHOWWX, laser projector, laser projection, pico projector, green laser


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The list of projection-systems using a laser-engine as a light source is one item richer: the heads-up display. Pioneer's Network Vision HUD will probably be sold by 2012, but it won't be an integral part of your car's windshield, it will rather be an aftermarket product.


HUD, laser hud, heads-up display, laser-projection, Pioneer


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13 million dollar speak for themselves. IMAX and Co. certainly have a reason investing in laser projection. So, like stated at the end of the previous post, it seems that laser cinema is more a matter of 'when' than a matter of 'if'.

Braemar Energy Ventures, Harris & Harris Group, Inc. and IMAX Corporation, one of the world’s leading entertainment technology companies, invest in Higher Brightness and Solid-State RGB Laser Engines for Entertainment Industry.

LLE states that it will use the funds to accelerate expansion of its product development, engineering and marketing organizations. They will also develop a custom version of its laser engine for use in IMAX digital projection systems, making IMAX the exclusive large format cinema user for up to three years.

What can we expect from the LLE technology?
The LLE light engine will provide:
  • two to five times the brightness level of a traditional Xenon bulb
  • superior light source ideal for 3D presentation
  • elimination of the speckle artifact from all three laser primary colors
  • fully despeckled 2K and 4K DigitalCinema
  • reduction of operating costs for movie theater owners for a potential per screen savings of $10,000 a year by eliminating the need to replace expensive Xenon arc lamps
  • reduction of electricity use as much as 50%
Conclusion: it's hardly surprising that the world’s leading entertainment technology companies are investing in this promisingly technology. Laser projection will certainly play an essential role in cinemas of tomorrow.


Laser Light Engines, LLE, IMAX, Braemar Energy Ventures, Harris & Harris


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Cinema companies, including Imax Corp. (IMAX) and Sony Corp. (SNE), are creating an industry group to ease the regulatory climate facing next-generation projection systems that are based on laser-light sources.

As you can read in this previous post, IMAX was the first to bet on lasers and is currently finalizing an equity investment in start-up Laser Light Engines to co-develop a laser-based system. Other movie-projector manufacturers are expected to shift to lasers as well if lab tests prove out in the real world.

Light shows and other displays that use lasers are regulated by the U.S. Food and Drug Administration's Center for Devices and Radiological Health, which is in charge of ensuring laser equipment safety.
Manufacturers of lasers and the operators of laser-light equipment require variances from the FDA, which can take several months to get approved:
Bill Beck is co-founder of Laser Light Engines and, along with the likes of Imax, Sony Corp. (SNE) and other cinema-industry players, is a driving force behind LIPA's creation. "What we're doing is not a laser-light show even though it's technically classified as a laser-light show," Beck told Dow Jones. "Our approach was to develop a new category called laser-illuminated projection...where the science and the application are completely different than if you're just aiming a laser beam out into a crowd at a rock concert."

The goal of the group is to find a balance between keeping the public safe with rules that aren't much more burdensome than those already in place to protect consumers in today's movie houses.
An FDA official said the agency is aware of developments in laser-projection cinema systems and that it's in discussions with the industry trade group and "taking its input into account as we consider various options."

Besides, Peter Lude, senior vice-president of solutions engineering at Sony, said the company's been studying various laser technologies for a couple of years, and while it hasn't committed to making a laser-illuminated projector yet, "we think it's more a matter of 'when' than a matter of 'if.'"


LIPA, laser illuminated projection association, IMAX, Sony, LLE


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First, a short introduction to Microvision's SHOWWX Laser Pico Projector:

As the video already showed you, the SHOWWX projector uses lasers as its light source and therefore needs no focusing. Shine it anywhere you want and the picture stays sharp, you never, ever have to adjust focus.
The lasers provide rich and vivid colors, the resolution (WVGA 848x480) is also remarkable. Movie-capability is granted by the 90-120 minutes lasting battery.

Some predict that the cheaper LED’s will dominate as light sources for embedded pico projectors, but they forget the superiority of the always-in-focus capability of laser images. The only drawback could be laser speckle.

According to Jay Ankeny (Insight Media Editor), the "cool factor" of the infinite-focus capability may grab the attention of Apple lovers when you start beaming images out of your iPod to impress friends at your favorite water cooler or watering hole. He thinks that a pico projector could add the pizzazz that Apple wants, stoking the fires of the Apple aficionados. We will see if he's right.

After all Microvision already won three awards with it's SHOWWX, including the "MACWORLD Best Of Show 2010". Further they have upped their projectors technology’s output to 15 lumens of brightness and described a prototype that’s now 720p HD-ready.

You maybe also want to check out this funny SHOWWX commercial ;)

Source: Display Daily


Microvision, SHOWWX, laser projector, laser projection, pico


IMAX formed a strategic partnership with Laser Light Engines through equity investment.
As stated previously in this post, Laser Light Engines announced they had solved the laser speckle problem. There were rumors about potential customers interested in the LLE laser technique, now we know who this customer was.

In a press release, IMAX announced that it has signed a memorandum of understanding with Laser Light Engines, a leading developer and manufacturer of ultra-high brightness, laser-driven light sources. Under the terms of the agreement, IMAX plans to make an equity investment in Laser Light Engines, and Laser Light Engines would develop a custom version of its laser light technology for exclusive use in IMAX digital projection systems. Laser Light Engines would additionally provide outsourced research and development for new features designed to further enhance and distinguish The IMAX Experience for IMAX theatre operators, film studios and moviegoers.

Richard Gelfond, CEO of IMAX, said that he sees Laser Light Engines as an ideal partner for IMAX. Doug Darrow, chief executive officer of Laser Light Engines, is thrilled to be tapped by IMAX Corporation which, he thinks, is strong validation of Laser Light Engines' technology.


IMAX, LLE, Laser Light Engines, laser cinema, laser projection


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Finally, the LaserVue is back!
We waited two long years for the announced 73" model, now Mitsubishi presents us a fully 3D-ready 75-inch laser-TV.
Yes, it's really big, the weight estimates at 154 lbs (70 kg). The depth of the L75-A91 adds up to 15 inches (38 cm), a loss against current LCDs.
But don't forget about the color, no LCD or Plasma TV can compete against the brilliance of the Mitsubishi Laser Light Engine.
With a price of $5,999 the bigger L75-A91 laser-TV is $1,000 cheaper than it's older brother - the L65-A90 - two years ago.

Here's the description by Mitsubishi:

"Mitsubishi revolutionizes large screen television with groundbreaking Laser Technology.

LaserVue® Laser TV sets the New Standard for large screen television by delivering unimaginable, cinema-like color at a fraction of the
operating power consumption of similarly-sized flat panel TVs.

LaserVue® harnesses the power of the world’s purest light source to deliver up to two times the color of many of today’s flat panel TVs.
Laser beams provide an extensive range of rich, complex colors, truly distinct clarity, and immersive depth of field.

It’s the ultimate in picture quality, rivaling the amazing color viewed in the most advanced digital cinemas. Breakthrough laser technology
creates an eco-friendly portal to a multi-dimensional, intensely real and vivid world. Beyond flat TV, experience True Dimension™.

Mitsubishi LaserVue® TV. The Ultimate Large Screen 3D Experience!"




Mitsubishi, L75-A91, 75-inch, LaserVue, HDTV, laser-tv


Where is laser-TV?

Recently two shops - and - cancelled the Mitsubishi LaserVue from their product list. There are rumors that Mitsubishi stopped production of the laserVue and will launch a new laser-TV soon.
But obviously the laserVue also wasn't a big seller. Two reasons: the high price and the little customer knowledge about the new laser-technology.

So what do people think who already bought a laser-TV? Read these comments collected from various websites:

"Checked out this TV today in the store, picture looks nice but I've seen Plasmas that look pretty much the same for a third of the price. Don't waste your money, wait till the price comes down." -

"I find it kind of funny that anyone who owns the laservue is very quick to rate it with 5 solid stars, yet people who don't own one can't afford it, or simply think it is overpriced, are really quick to give it 1 star. These are the people who really wish they could have one.
If you want the best 65" television in the world, by all means get a laservue. The colors, black levels, picture quality, and efficiency are just amazing, which is what you really want in a TV at the end of the day."

"There is no better viewing than this... I am so pleased..UNSURPASSED PICTURE!" -

"Easily the BEST HDTV in the world. Please mass produce this TV so that the price is more affordable." -

"Still waiting for a release in Europe to get rid of my old 36cm cathodic TV. The bad thing is that we were supposed to see it coming last year, we’re now in 2010 (I was told so) and still nothing new concerning this TV that I’ve been expecting to come for over 3 years now." -

"How lame is Mitsubishi Marketing? CES 2010 is over and I have not heard a single editorial, newcast, or simply a advertisement about Laser Television. It’s been over a year since this product has been released to the public and I still can’t find a local retailer to demo this up close. I could understand had I lived in podunk USA but I live in a city with over one million people. Every time I mention this TV to people, they are clueless to what I am talking about. Does Mitsubishi want this product to fail, because they are doing a great job at it. They lost my $5K for 2 LCD screens (65″,52″). They better do something soon because Samsung is definately kicking there butts in flat panel display sales and tech. I think Frank DeMartin and company have their heads up the asses when it comes to promoting technology." -


comments, opinions, views, laser-tv


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